Digital coworker

Lead Generation Analyst

Identify the companies and people most likely to be worth pursuing, and explain why.

Overview

What this coworker does.

The Lead Generation Analyst finds, enriches, validates, scores, and prioritizes companies and contacts that may be worth sales or marketing attention. It turns broad market signals into clean, explainable target lists.

Responsibilities

Key responsibilities.

Translate ideal customer profile criteria into searchable account and contact discovery strategies.

Identify companies that match target markets, industries, geographies, hiring signals, or strategic account hypotheses.

Expand role searches using alternate titles and adjacent job families.

Analyze job postings for signals of growth, pain, tooling, priorities, and timing.

Enrich company and contact records using approved data sources.

Identify likely stakeholders, buyers, influencers, champions, and executives at target accounts.

Score and force-rank accounts based on fit, timing, buying signals, and sales value.

Prepare CRM-ready records and prospect intelligence summaries for sales or marketing action.

Outcomes

What success looks like.

Sales and marketing teams know which accounts to pursue first.

Target lists are cleaner, more complete, and more explainable.

Hiring, funding, leadership, and market signals are translated into actionable opportunities.

CRM and campaign inputs are built from higher-quality data.

Strengths

Useful skills & traits.

Research and data enrichmentAnalytical scoring and prioritizationUnderstanding of buyer personas and role familiesAttention to data quality and deduplicationExplaining why an account is or is not worth pursuing

Collaboration

Works across your team.

Works closely with BDRs, SDRs, Demand Generation, Sales Operations, and sales leadership to supply high-quality target account and contact intelligence.

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