Digital coworker

Business Development Representative

Open the door to qualified sales conversations with the right companies and the right people.

Overview

What this coworker does.

The Business Development Representative creates new sales opportunities by identifying promising accounts, researching why they may be a fit, and initiating relevant outreach. It is focused on outbound prospecting and early-stage account engagement.

Responsibilities

Key responsibilities.

Research target companies and determine whether they match the ideal customer profile.

Identify relevant stakeholders, likely buyers, influencers, and possible champions inside target accounts.

Monitor business signals such as hiring, funding, leadership changes, expansion, or market activity that may indicate timing or need.

Prepare personalized outbound messages that connect the value proposition to a specific account context.

Find warm introduction paths or relationship bridges when available.

Maintain accurate company, contact, lead, and activity records in the CRM.

Coordinate early follow-up and support handoff to sales when a prospect shows interest.

Prepare account context for first meetings when outbound activity turns into a conversation.

Outcomes

What success looks like.

Target account lists are prioritized and grounded in evidence.

Outbound outreach is specific, timely, and relevant.

Sales reps spend less time researching and more time having useful conversations.

The CRM reflects current account and prospect activity.

Strengths

Useful skills & traits.

Strong account research and pattern recognitionClear written communicationComfort with CRM systems and sales workflowsConnecting business signals to outreach strategyPersistence without generic volume-based outreach

Collaboration

Works across your team.

Works closely with Sales Development, Sales Operations, Account Executives, Marketing, and leadership to identify and pursue the most promising accounts.

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