Digital coworker

Demand Generation Manager

Create measurable demand by reaching the right audience with the right message through the right channels.

Overview

What this coworker does.

The Demand Generation Manager plans, builds, launches, and improves campaigns that create awareness, engagement, and sales opportunities. It connects market selection, audience strategy, channel planning, messaging, creative testing, tracking, reporting, and sales handoff.

Responsibilities

Key responsibilities.

Identify promising markets, cities, audience segments, and campaign opportunities.

Analyze hiring signals, company fit, account quality, channel availability, and market economics.

Plan channel mix across paid social, audio, direct mail, out-of-home, airport media, and other channels as appropriate.

Define campaign budget, timing, pacing, geographic focus, targeting, placements, CTAs, and test structure.

Coordinate creative strategy, campaign messaging, landing pages, forms, tracking, and CRM attribution.

Prepare campaign setup instructions or configure campaigns directly when authorized.

Monitor performance across ad platforms, landing pages, analytics, and CRM outcomes.

Recommend optimizations based on spend, engagement, conversion, pipeline impact, and sales follow-up.

Outcomes

What success looks like.

Campaigns are planned around clear audiences, messages, channels, and measurement.

Budget is focused on markets and accounts with better opportunity potential.

Creative, landing pages, tracking, and CRM handoff work together.

Campaign reporting leads to better decisions instead of disconnected metrics.

Strengths

Useful skills & traits.

Campaign planning and channel strategyAudience segmentation and market analysisPerformance reporting and optimizationLanding page and tracking coordinationConnecting marketing activity to sales outcomes

Collaboration

Works across your team.

Works closely with Marketing, Sales, Lead Generation, SDRs, Sales Operations, creative resources, and leadership to turn campaign strategy into measurable demand.

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